Image Archive
VOGUE RUNWAY
Vogue Runway’s entire archive available to browse: a powerful business tool for those in fashion, and Conde Nast’s first AI-powered search.
Image Search within the Vogue Runway app was one of the most used features. How might we bring parity to web?
More design system constraints to consider on web
Search page templates exist, but they do not consider this use case
Web users are not the same as app: how might we educate users?
Catering for ads
The challenge(s)
Understanding the app
Reviewing existing templates and components
Initial Exploration
Search
Open Text Search was deprioritised for MVP due to delivery constraints
Revised MVP explorations
Image Search Archive
A new name
“Search” wasn’t technically going to be possible on web: HMW prepare a better name that sits well both on the page and in the site navigation?
A new paywall
MVP Release
→ Filter by brand, season, type and location
→ Lightbox zoom
→ Save images
V2 release
→ Trending searches
→ AB Testing: Open Text Search
The results
01 Image Archive became the top converting page on Vogue Runway
02 Strong, repeat engagement
03 One of the highest pages for time spent on site
04 Average time spent bookmarking increased, particularly in fashion months