VOGUE
Vogue Club
Vogue’s global membership, including exclusive industry access, expert style advice from editors and community focused, in-person events across the world.
The challenge
Ensure users understand the unique proposition Vogue Club offers in order to increase subscribers.
Existing marketing page
Member offer page
Mapping the
journey
Design exploration
Simplifying the solution
Rather than directing users to the membership marketing page, unlocking the Vogue Club Hub page but locking further interaction allows potential subscribers to understand the membership experience before signing up.